Vinta’s integrated approach
means that our Marketing Team is dedicated to supporting all aspects of operations, from the development
phase through to leasing
and property management
. Key to our marketing strategy is a heavy investment in market research, ensuring a sound knowledge of the markets in which we operate. This includes a solid understanding of the trade catchment area and target market. This focus on evidence-based decision making ensures that a tailored approach is taken for each property, establishing its strengths, weaknesses, opportunities and threats.
Vinta has invested significantly in its digital marketing capability to build a dedicated in house Digital Marketing Team. Digital marketing services include online branding and strategy, website design and development, database and email marketing, social media, search engine optimisation and search engine marketing.
The team prides itself on bringing fresh ideas to marketing campaigns, utilising their proven creative skills and problem solving abilities to ensure promotions are compelling and engaging to the desired audience.